Human Centered Design

West Hollywood Events

Case Study in Progress

WeHo Final Version.jpg

Background

Fall 2016, I had the opportunity to be part of a there member group for my Design Studio 1 class. The objective was to help streamline the flow of traffic during large-scale events that take place in the West Hollywood area.

Casey McCallister - Project Lead (Project Manager & Coordinator, UX Research, Design Director)
Michael Coty - Field Researcher (UX Research, ideation, and Video Editor)
Ojen Shammasian - Field Researcher (UX Design Strategy and Ideation)

Softwares: Adobe Photoshop, Illustrator, After Effects, and Axure
Instructor: Jamie Cavanaugh

About West Hollywood

West Hollywood has a rich and vibrant culture. Residents report that there is a strong sense of community in the area, and that the city has a great deal to offer. And if there’s one thing WeHo knows how to do, it’s throw a party. Between the Halloween Carnival, Pride Parade, et al, there’s always something fun to do and experience in WeHo. However, these world-famous events have a dark side, too. Days before and after each WeHo event, the normal hustle and bustle of the city comes to a complete halt. While thousands of people funnel into the city for parades, parties, and marathons, streets and businesses are closed, parking becomes incredibly difficult, and completing the simplest errand becomes next to impossible. 

long story short mobility slide.GIF

However, these world-famous events have a dark side, too. Days before and after each WeHo event, the normal hustle and bustle of the city comes to a complete halt. While thousands of people funnel into the city for parades, parties, and marathons, streets and businesses are closed, parking becomes incredibly difficult, and completing the simplest errand becomes next to impossible.

Beth Scenario.jpg

Pain Points

Guiding principles and West Hollywood stages and touch points.

Concept

To streamline the flow of traffic during large-scale events that take place in the WeHo area, while also improving community relations between local business owners, law enforcement, visitors, and residents of the neighborhood. 

Technology is particularly adept at easing the pain of logistical nightmares. WeHo is primed for an upgraded system that better manages the planning and execution of these events and will lessen the burden on its residents and guests.

The upgrade will be a mobile app for crowd control. It will help with community relations and traffic control. Along with assisting in WeHo events by providing party goers information and safety. This system will make West Hollywood a better place to conduct business, work, and live.

Role in the group

  • Assist in the user interview process to dig deeper into user goals, pain points, and current workflows
  • Work with team to prioritize develop project, features, and plans/timelines.
  • Work collaboratively with team members to solve problems and iterate on solutions
  • Manage a process blog twice a week for eight weeks.